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The Ultimate Guide To Choosing Fonts

Remember that fonts are protected by copyright law, so using fonts without licenses can result in unpleasant consequences. TypeType licenses can serve as an excellent example for learning more about this topic. Make sure that the font you chose is high-quality and modern. The font must be displayed equally well across all platforms and devices.

Compression techniques, such as the WOFF2 format, can reduce file sizes. While paying close attention to the hottest type of the moment may ensure your designs stay current and relevant, don’tget swept up in every typography trend or font fad that comes along. Try to incorporate what’s popular without compromising on the creative integrity of your project to ensure your designs remain unique and timeless. While you may choosing fonts for website have found the perfect font for your project, it’s absolutely crucial to check that your fonts are fully licensed for the intended use. It’s also vital you check every type of license you encounter, and ensure you understand the font licensing terms. If your project is based around a specific topic or complex concept, it can pay to put some extra time into researching the history behind the typeface you choose to use.

Serif typefaces

Although less common in professional applications, it is possible to use italics in your branding. This can be done to emphasize small text or other short blocks of information, such as details under a pricing item. Now that we’ve reined in the usage of our star typeface, we’ve allowed it to shine again. This is a general principle of design, and its official name is correspondence and contrast. The best way to view this rule in action is to take all the random coins you collected in your last trip through Europe and dump them out on a table together. If you put two identical coins next to each other, they look good together because they match (correspondence).

how to choose fonts

For example, maybe you want to pair a condensed sans serif typeface with a wider san serif. While they are both the same category of type, they vary in contrast due to their width. We’ve discussed what typography is as well as some of the main categories of type, now let’s dive into tips for how to choose the best fonts. This category of typeface should be used sparingly, most for titles and headlines.

Break Design Rules with Intention

Brush Script is sometimes used for a faux signature or as a modern script font. However, there are many other options for handwritten or modern script fonts that are both more professional and legible. If you’ve ever bolded, italicized or typed something in all caps, you’ve styled a font. When it comes to your brand, it’s all about doing these same things in a strategic and consistent way.

Fake small caps usually look odd because stroke widths aren’t compensated for. In short, it’s best to choose a typeface that is as complete as possible. And if you choose a free typeface, you’ll find that it is often these critical “extras” that are missing. Make sure that the free typefaces have exactly the features you need for your design and that they are licenced for the work you are doing. A serif is a small line or stroke attached to the end of a larger stroke, often referred to as the “feet” shown at the bottom of letters. Some have slight variations depending on the typeface and that is part of what makes them unique.

Choose the Right Brand Fonts for Your Business

Legibility refers to how easy it is to distinguish letterforms within a font. Readability takes that one step further and refers to how easily different words can be distinguished and read. Readability is arguably the most important feature of a typeface. Since type is used to communicate a message, if that message can’t be read, the typeface has failed its job. Many times, a typeface just strikes you for some reason as appropriate.

how to choose fonts

It’s not that I like these better than my cherished flares, exactly… I just seem to wind up wearing them most of the time. Make sure it’s large enough to read easily at an arm’s length, but not too large—you don’t want it to overwhelm the page. A good rule of thumb or body font size is pt for print, pt for screen.

Choose Fonts That Are Flexible

If you’re looking to create a formal brand personality, serif fonts are ideal for you. They help you demonstrate trustworthiness while building brand awareness. Brands like Rolex, Tiffany & Co., Prada, Gucci, Vogue and many others use serif fonts in their branding.

The way it was originally styled screams “HONEY”, which doesn’t mesh with the feel of the logo and the company. Instead of such a bold sans serif, a modern handwriting font was then chosen for the main font. A simple sans serif then makes a good complement as a subfont. In example A, the main font is a display style, while the subfont is a thin, modern sans serif. You may notice that the display font is highly stylized, unique, and attention grabbing.

If one font is thicker, it’s important to balance it out with a thinner font. Okay, so knowing the styles of fonts is helpful, but how do you choose from them? Many of the same advice for choosing your brand colors applies to choosing your fonts. Depending on your target audience, your products and services, and the feel of your business, your fonts may change.Here are a few tips and guidelines for you.

  • In The Webflow Masterclass, you’ll learn how to use Webflow to build custom, fully-functional websites quickly without learning how to code.
  • But there are thousands of fonts available online, and many have a reputation attached to them.
  • On long-term projects like a brand’s visual identity, larger font families also offer more versatility.
  • Readability refers to how easy it is to read larger passages of text.

A type family should appear consistent, even harmonious across different scripts—which is no small feat. Designers matching two or more scripts for a font must balance separate histories and writing traditions. If you expect to use two different scripts side-by-side, test a few sets of sample text to see if you think the two scripts sit comfortably together. Selecting an appropriate typeface or family for text usage is a key aspect of a design project. The best starting point is to confirm the requirements of your client and the needs of the audience.

What fonts are most readable?

If your project is ongoing and diverse, it would be wise to consider investing in a quality extended type family upfront. When you choose an extended type family, you get the benefits of having had the type designer do more use-case scenarios than you will likely ever be faced with. An extended type family will also give you a very uniform, orderly mood and aesthetic, which may or may not be what you want. Determine which ones you need for your project before choosing a font. For instance, you should understand what languages your project will support and check if the font you like includes them. If you need several fonts, choose typefaces with numerous font styles to fulfill your tasks while remaining within the stylistic framework.

how to choose fonts